From 0 to 50K users with Growth Systems 360
Argentine crypto trading platform needed to go from MVP to product-market fit fast. Team didn't know how to connect product development with growth.
CAC of $180. No clear product-market fit. 35% monthly churn. 100% dependency on paid ads during crypto bear market.
- Redefined ICP and value proposition (from "easy trading" to "secure crypto investing")
- Implemented CRM + nurturing automation. Behavioral lead scoring
- Activated PR strategy: partnerships with crypto influencers + specialized media
- Optimized funnel: -40% CAC, +15% conversion rate, +210% LTV
- Transfer: documented 12 internal playbooks for independent scaling
Growth from 0 to 50K users in 18 months. CAC dropped to $67. Churn decreased to 8%. Company scaled independently and reached $2.8M ARR. Today they serve 120K traders.